• To highlight women's issues
Films are a reflection of reality. As a festival, we shall, by highlighting women and their work, also be exposing women's issues, concerns and perspectives in the societies they live in. International films will give the audiences an insight into other cultures for comparison to their own.
• To offer a platform for women filmmakers to expose their work
The festival will offer an excellent opportunity to challenge female filmmakers to contribute more films and encourage sharing of knowledge about cultural heritage of different communities at the international level while promoting intellectual dialogue and encouraging mutual respect through films and exchange of expertise.
• To change the way in which women are perceived
There is a general tendency everywhere in the world to stereotype women. The festival offers space to expose discuss, and critique these stereotypes, the first one being: Can a woman direct films?